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The Objection Handling Process January 31, 2010

Posted by zimjr03 in Coaching, Marketing Training, Negotiations Training, Sales Training.
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Most sales people hate trying to overcome objections.  If they know how to do it and know what to say, the process can be much easier and less stressful.  To overcome objections, you need to figure out what the real issue or problem the customer is having.  So you need to make sure you are asking the right questions and building trust with the customer.  Below are 5 basic tips to help you overcome objections. 

1) Listen:  Make sure when you ask questions you stop and listen to the customers response.  Don’t interrupt them when they are talking.  Remember they are trying to tell you what is wrong.

2) Question:  When you ask questions, it shows you are interested in helping them through their problem.  This helps build trust with the customer helping you not lose the business.  Always ask if there are any other issues they want to talk about or you can assist them with.

3) Think:  Each objection that is raised, is different as is each person.  Think what would the best approach be to handle this objection based on the problem and the customer you are dealing with.  If you handling each objection the same way, you will lose your customer for sure.

4) Handle:  Once you determine which appropriate objection handling technique, apply it but don’t force it.  It has to be a good fit, so watch and listen to how the customer reacts to your suggestions.

5) Check:  Make sure with the customer that you have handled the objection to their satisfaction and they are ready to move forward.  Don’t just assume the problem is fixed, you need to confirm that everything is okay with the customer first before you move on.

These are five basic tips of handling objections.  following these tips will improve customer satisfaction helping make sure a better customer relationship and helping you maintain and even increase your business.

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